Biggest Challenges Faced by a Director of Marketing and Communications at Shriners Children's Northern California
Kelsey's biggest challenge as Director of Marketing & Communications is "forcing myself and making time to always be in tune with what is considered best practice in the industry," requiring dedicated time for conferences and workshops to stay current with rapidly evolving trends like artificial intelligence in healthcare communications. This commitment to professional development reflects a proactive approach to navigating a dynamic career landscape.
Marketing Communications, Healthcare, Professional Development, Staying Current in the Industry, Artificial Intelligence in Marketing
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Kelsey Morgado
Director of Marketing & Communications
Shriners Children's Northern California
California State University, Chico
California State University, Chico - Master of Arts
Communications
Healthcare, Medical & Wellness
Communication and Marketing
Took Out Loans, Worked 20+ Hours in School
Video Highlights
1. Staying current with industry best practices requires dedicated time for conferences, workshops, and networking events.
2. The healthcare industry's rapid evolution, particularly with AI integration, presents ongoing learning challenges and opportunities.
3. Adapting to AI's impact on marketing and communications is a key focus for the coming years.
Transcript
What is your biggest challenge in your current role?
The biggest challenge in my current role as director of marketing and communications is making sure I'm always up-to-date with industry best practices. This means carving out time to participate in conferences, workshops, and meet-and-greet sessions. Staying on the cutting edge of marketing and communications is essential.
Especially in healthcare, with all the news about artificial intelligence, the communications industry is changing rapidly. It will be interesting to see how AI gets incorporated into marketing and communications over the next few years.