Main Responsibilities of a Chief Information Officer and Vice President of Marketing at Sports Thread Inc
Keenan's dual role as Chief Information Officer and Vice President of Marketing at Sports Thread Inc. involves a unique blend of responsibilities; the CIO work centers on "work[ing] with each department, listen[ing] to the problems," and finding data-driven solutions, while the marketing role ensures "a cohesive brand across all properties," encompassing digital and physical branding.
Data Analysis, Problem-Solving, Communication, Project Management, Executive/Leadership
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
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Job Functions
Traits
Keenan
Chief information Officer and Vice President of Marketing
Sports Thread Inc
University of Northern Colorado
University of Northern Colorado
Marketing
Sports & Fitness
Product / Service / Software Development and Management
Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School, Student Athlete
Video Highlights
1. Keenan's role involves collaborating with various departments (client success, sales, customer service) to identify and solve problems using data and feedback analysis.
2. His responsibilities include improving software, FAQs, policies, and procedures based on the gathered information.
3. In his marketing role, Keenan ensures brand consistency across online platforms (Facebook, Instagram, TikTok, website) and physical events, overseeing branding materials and style guidelines to maintain a cohesive brand voice and tone.
Transcript
What are your main responsibilities within your current role?
I have a number of responsibilities at our company as CIO. My main job is to work with the different departments, taking in the information they're getting. This could be from what they're hearing from clients in our client success team, or from sales calls, or from our customer service team interacting with our customers.
My job is to work with each department and listen to the problems they believe are coming in. Then, I work with them to find a solution based on the information we have. We'll either look at the data or the feedback.
I'll work with the team to think about how we could best address the issue. This might involve changes to our software, FAQ, policies, procedures, or anything else required for that role.
For my marketing responsibilities, I work with our team to ensure a cohesive brand across all of our online properties. This includes Facebook, Instagram, TikTok, and our website.
It also extends to events where we might be the official ticketing partner. We need to ensure we have the correct physical branding materials in place. Do things follow our guidelines and style policies? Do they match the voice and tone we want to project? It's a lot of different responsibilities and hats.