College Experiences That Helped a Chief Information Officer and Vice President of Marketing at Sports Thread Succeed
Keenan's marketing major provided valuable creative and critical thinking skills, but the most impactful preparation for their career as Chief Information Officer and Vice President of Marketing involved "being willing to focus on something for four years and try your hardest," coupled with the discipline learned from playing football during undergraduate and graduate school. This combination developed a strong ability to learn and work efficiently.
Communication, Discipline, Critical Thinking, Problem-Solving, Learning
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Keenan
Chief information Officer and Vice President of Marketing
Sports Thread Inc
University of Northern Colorado
University of Northern Colorado
Marketing
Sports & Fitness
Product / Service / Software Development and Management
Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School, Student Athlete
Video Highlights
1. Focus on a major that develops creative skills and critical thinking (e.g., marketing).
2. Develop the ability to learn efficiently and effectively.
3. Participate in extracurricular activities that cultivate discipline and teamwork (e.g., sports).
Transcript
Q12: College ideas for success
What did you do in your undergrad to set you up for success in your career?
My undergrad was awesome. I was a marketing major, which was great. I think it gave me a lot of skills, especially on the creative side, and in thinking through and coming up with presentations and thinking critically.
Honestly, a lot of undergrad, unless you're going into something specified, is just being willing to focus on something for four years and try your hardest. Unless you're going into a hard science or skill, I think the biggest thing you can do is try hard, be efficient, and try and learn things, and teach yourself how to learn. So I think I was good at learning how to learn.
Honestly, I attribute a lot of it to playing football during undergrad and grad. I think that set me up for a lot of skills and discipline that you need to do stuff.