Most Important Skills For A Client Services Director At MarketSharePR
For a Client Services Director at MarketSharePR, the most important skills are soft skills such as "the ability to be warm, friendly, to be curious" in order to build relationships, and the ability to provide valuable insights beyond just data reporting, interpreting data to "tell them a story" and offer strong recommendations, as these qualities are harder to teach than technical skills. Developing a tone and voice in writing is another critical skill.
Client Relations, Communication Skills, Data Analysis & Interpretation, Storytelling, Strategic Recommendations
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Kayla Scott
Client Services Director
MarketSharePR
Sacramento State
N/A
Communications
Consulting & Related Professional Services
Communication and Marketing
Scholarship Recipient, Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School, First Generation College Student
Video Highlights
1. Soft skills like warmth, friendliness, and genuine curiosity are crucial for building relationships with clients and colleagues.
2. The ability to provide insights based on data analysis and tell a story to clients is a key skill that goes beyond just presenting numbers.
3. Offering proper counsel, strong recommendations, and developing a tone and voice in writing are essential skills that are highly valued in this role.
Transcript
What skills are most important for a job like yours?
I would say those are the soft skills. It's the ability to be warm, friendly, and curious. It's genuinely asking questions and being interested in what a client or colleague has going on.
I think some skills can be taught, like how to work the backend of social media. However, some aspects of the job need to come naturally or be honed; they can't really be taught in a textbook.
What I mean by that is providing insights to our clients. We can provide data to show how far an advertisement went or how much money they made from a campaign. But what they really want to know is, "Okay, but what does that mean?"
I am able to look at the numbers and determine what worked well. For example, I see that 75% of women engaged with this. So, I can give them insights based on what I naturally suss out from the data and then tell them a story.
Those things – the soft skills, the ability to provide insight, proper counsel, and strong recommendations – are probably the most important skills. Anything else can be learned. Additionally, being able to develop a tone and voice in writing is crucial.
Advizer Personal Links
Marketsharepr.com, @marketsharepr on FB/IG, https://www.linkedin.com/in/scottkayla/