Favorite Parts Of Working In Public Relations As A Client Services Director

What I enjoy most about being in my industry is that I'm naturally interested in pop culture and current events. All of this helps to inform my profession.

When I'm looking at pop culture and current events, all I can see is the PR behind it. For example, the "Wicked" press tour and how the main characters and stars were all over the news just for their demeanor with each other as friends in interviews. That itself became newsworthy.

I can see the PR happening in various current events and in pop culture. It makes it really interesting and a lot of fun. It's also interesting because I hear people talk about current events or pop culture and they're critiquing, pulling apart, or trying to understand something.

What they don't realize is that they're having a PR brainstorming session. They're trying to figure out, without knowing it, "Was this a campaign? What were the components? Why does it work?" So that's a lot of fun industry-wise – PR is actually everywhere.

Something I love to encourage people to do is when you're reading menus or flyers, or anything, look for spelling and grammar errors. It's a lot of fun because someone had to make that, and someone had to read it and look it over 50 times until their eyes crossed and they missed something.

I always think that's fun because you can spot it out in the wild. You can spot PR and writing like that out in the wild. It's part of everything. Human relationships, and the relationship we have with ourselves and a brand or an organization, is very parasocial. It's involved in all of our lives without us even really noticing it. So it's extra fun to be somebody who notices it.