Entry-Level Positions for Aspiring Marketing Professionals at Old Pal
Katie, Vice President of Marketing at Old Pal, shared that entry-level cannabis jobs are surprisingly diverse, "any sort of job...that relates to a consumer package good product...is in cannabis," encompassing marketing, packaging, logistics, finance, and even chief of staff roles. This broad applicability stems from the industry's rapid growth, making transferable skills highly valuable.
Marketing, Consumer Packaged Goods, Entry-Level Jobs, Cannabis Industry, Brand Management
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Katie Skinner
Vice President of Marketing
Old Pal
Georgetown University, 2013
N/A
English
Cannabis
Communication and Marketing
Scholarship Recipient, Student Athlete
Video Highlights
1. Entry-level positions in the cannabis industry are similar to those in the consumer packaged goods (CPG) industry.
2. A background in marketing, packaging, logistics, finance, or product development is valuable.
3. Skills in various fields are transferable to the cannabis industry due to its rapid growth.
Transcript
I think in terms of entry-level positions for people who are interested in entering the cannabis space.
We actually get this question a lot, and honestly, the answer is always the same. Any job that relates to a consumer packaged good product, there is one in cannabis.
I think it can feel super limiting and specific, making you wonder if you need really intense scientific knowledge, or if you have to be a botanist, or have blown up around cannabis, or have specific knowledge of it.
Really, we're selling a branded product. So it could be marketing, packaging, logistics, finance, or product development. We even have someone who's a chief of staff and does a little bit of everything at our company.
So again, it's a broad answer, but we get asked that a bunch. There really is no difference in terms of entry-level positions in a brand like ours or in the cannabis space in general, due to its rapid growth. Any area you are building a skill set in or are interested in exploring is definitely transferable and translatable to the cannabis industry too.