A Day In The Life Of A Vice President Of Marketing At Old Pal
A typical day for this Vice President of Marketing involves a mix of meetings—from aligning with the creative team on marketing materials ("a display piece for a dispensary, ... a piece of Swag") to strategizing with the core team on priorities and upcoming projects, including budget preparation for Q4 and new state market entries. The role also includes reviewing creative briefs, collaborating with state partners on sales and marketing initiatives ("sharing sales data... marketing support"), and conducting one-on-one meetings with team members to provide support and mentorship, all while incorporating travel to meet with key partners and attend industry events.
Project Management, Teamwork, Communication, Executive/Leadership, Marketing
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Katie Skinner
Vice President of Marketing
Old Pal
Georgetown University, 2013
N/A
English
Cannabis
Communication and Marketing
Scholarship Recipient, Student Athlete
Video Highlights
1. A typical day involves a variety of meetings, including ones with the creative team to discuss marketing materials and deadlines, and a core team meeting to prioritize tasks and brainstorm. This highlights the collaborative and fast-paced nature of the role.
2. Cross-functional collaboration is a key aspect of the job, with regular calls with state partners to share data, discuss marketing support, and explore new product development opportunities. This demonstrates the importance of communication and teamwork in a marketing role.
3. The VP spends time reviewing creative briefs and providing feedback, showcasing the importance of creative direction and ensuring marketing materials align with the brand's goals. This emphasizes the role of strategic thinking in marketing and the need for attention to detail.
Transcript
A sample day for me, let's call it a Tuesday or Wednesday, involves a lot of meetings. I'll step through what those look like and what I'm really focusing on.
Every Tuesday, we meet with our entire creative team. These are the three graphic designers who handle all our marketing materials. We review their completed work, what's in progress, and align on priorities for the week.
This could include content for our Instagram grid, display pieces for dispensaries, materials for trade shows, or promotional swag. This meeting ensures we're in sync with the creatives, clear on deadlines, and understand what's needed for each project.
After that, we shift to a meeting with our core team of five full-time members of the marketing team. This meeting is straightforward, serving as a dedicated time each Tuesday morning to discuss our priorities for the rest of the week.
We also use this time for brainstorming, group discussions, and addressing any interdependencies. For example, if I'm waiting for materials to be sent to print, or if someone is waiting for my approval, we hash it out here.
My priorities include working on assets for new states we're entering, developing a Q4 budget to present to our CFO and CEO, and collaborating with the person managing our retail execution across state markets. This involves coordinating for potentially seven different events in states like Michigan, Massachusetts, California, and Ohio.
Following these meetings, I often review the creative briefs discussed earlier. A significant part of my job involves working with my team and providing feedback to ensure creative projects are moving forward.
The team needs our input to progress, and then assets are placed where the right people can access them to share with partners or use on our own channels. I might then move to cross-functional meetings.
For instance, we might have a call with a state partner. We work in eight states, so we could have a 30-minute call with the Maryland team to discuss upcoming activities in that state and any mutual needs.
This could involve sharing sales data, production reports, or updates on social assets and event materials. We also discuss product development, aligning production, sales, and marketing support to explore new product ideas.
Outside of these core meetings, I usually have one-on-ones with members of my team. Since we're not always in the office together, I make sure to connect individually to provide a space for them to discuss how things are going.
These one-on-ones are a chance for them to talk about anything they like, including work priorities or anything I can help with. These are the main parts of my week, and sometimes there are fun or different activities too.
I might also travel to visit partner dispensaries in Las Vegas and meet with our partner teams for upcoming events. I appreciate the variety in my job; it's not linear, and I focus on many different things at any given time. This gives you a good glimpse into what a day might look like for me.