What a Product Marketing Director at Meta Wishes They Had Known Before Entering the Tech Industry
Kati, a Director of Product Marketing at Meta, emphasizes the critical importance of deeply understanding "the product technology" in the tech industry, stating that this knowledge surpasses networking in driving career success. The foundation of all future opportunities, according to Kati, is a thorough understanding of "the intricacies and how things intersect."
Product Management, Technology, Career Development, Industry Realities, Actionable Tips
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Kati McGee
Director, Product Marketing
Meta Inc.
University of Texas at Austin, graduated 2010
N/A
History, Art History
Technology, Advertising, Communications & Marketing
Communication and Marketing
Greek Life Member
Video Highlights
1. Deep product understanding is crucial for success in tech product companies.
2. Prioritize understanding the product's intricacies and how its components intersect.
3. Strong product knowledge is a more valuable asset than networking in building a career.
Transcript
What have you learned about this role that you wish someone had told you before you entered the industry?
It took me a couple of beers to really understand the importance behind this. I think especially in tech, product technology companies are product companies at the end of the day.
Deeply knowing the foundation, and knowing the intricacies, and how things intersect, and how they combine, and how you build on top of them, that will do more for you than having any kind of relationship network. So it all comes back to deeply understanding the product. Then, use that as the foundation for all of your future career opportunities.
Advizer Personal Links
@katimcgee