Main Responsibilities of a Director Product Marketing at Meta
Kati, a Director of Product Marketing at Meta, oversees channel strategy planning, "how we take X product to market for y audience," and product activation to drive revenue growth. Their role also involves market intelligence, aligning sales, product, and engineering teams to incorporate market insights into product roadmaps across diverse areas including "retail, gaming advertisers, AR ads, shop ads, and Facebook/Instagram products."
Product Marketing, Channel Strategy, Product Activation, Market Intelligence, Leadership
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Kati McGee
Director, Product Marketing
Meta Inc.
University of Texas at Austin, graduated 2010
N/A
History, Art History
Technology, Advertising, Communications & Marketing
Communication and Marketing
Greek Life Member
Video Highlights
1. Kati's role involves overseeing product marketing across diverse areas like retail, gaming, AR ads, and various Facebook products (Instagram, Reels, Threads).
2. Her main responsibilities include channel strategy planning (market analysis, growth strategies), product activation (revenue growth and protection), and market intelligence (collaboration with sales and product teams).
3. Kati emphasizes the importance of understanding market requirements, audience dependencies, and using market insights to inform product roadmaps, highlighting the multi-faceted nature of product marketing at Meta
Transcript
What are your main responsibilities within your current role?
I'm currently a director for product marketing across a couple of different product areas at the company. The first is verticals, which includes what we're building for retail or gaming advertisers.
I also work with Reality Labs, so my team supports AR ads. We also handle commerce, specifically shop ads. Lastly, we work with what we call "family of apps," which covers everything on Facebook, Instagram, Reels, and Threads.
My primary job responsibilities break down into three main areas. The first is channel strategy planning. This involves figuring out how to take a specific product to market for a particular audience.
We consider market requirements, dependencies within each market or with each audience, and specific growth strategies. The second area is product activation, where I guide my team on approaches to grow revenue or implement revenue protection efforts from a product perspective.
The third area is market intelligence. This focuses on driving alignment between our sales, product, and engineering teams. We also ensure market insights are captured and incorporated into product roadmaps. My team manages this process for all of our product areas.
Advizer Personal Links
@katimcgee