Favorite Parts of Being a Director, Product Marketing at Meta
Kati, a Director of Product Marketing at Meta, thrives on the dynamic nature of her role, stating that "no day is the same," requiring constant adaptation to evolving trends in technology, competition (like Elon Musk's actions with Twitter), and regulatory landscapes. This necessitates a skillful balancing act between Meta's interests, consumer needs, and advertiser demands to find "the magic in the sweet spot between the three."
Technology, Strategic Thinking, Adaptability, Data Analysis, Market Analysis
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Kati McGee
Director, Product Marketing
Meta Inc.
University of Texas at Austin, graduated 2010
N/A
History, Art History
Technology, Advertising, Communications & Marketing
Communication and Marketing
Greek Life Member
Video Highlights
1. The dynamic nature of the role and the constant changes in the tech industry make every day unique and challenging.
2. The necessity to analyze and understand internal company strategies, competitive landscapes (e.g., tracking competitors like Elon Musk's actions with Twitter and TikTok's market strategies), and policy changes to make informed product decisions.
3. The need to balance the interests of Meta, consumers, and advertisers to find the optimal solution, showcasing the multifaceted considerations in product marketing.
Transcript
What do you enjoy most about being in your current role?
Being in my role and in tech, I enjoy that no day is the same. Everything is changing in real time, which means it's always a challenge.
You have to understand our internal company strategy and where we're going, as well as the competitive landscape. For example, what is Elon Musk doing with Twitter? He's changing the name to X and offering new features. What's happening with TikTok and how are they breaking into the market from an influencer perspective?
You also have to see the trends in how policymakers and regulators are reacting. People's approach to sharing data is changing in real time. The EU market is really cracking down on data sharing, and that will change how we make product decisions.
You have to constantly reconcile all of those different things. This helps balance what is good for Meta, what is good for consumers, and what is good for advertisers, and find the sweet spot between the three.
Advizer Personal Links
@katimcgee