Favorite Parts Of Working In The Tech Industry As A Director Product Marketing
Kati, a Director of Product Marketing at Meta, enjoys the unique intersection of consumer and industry perspectives in her work, citing a past role as an Instagram brand development lead as a prime example. This role allowed Kati to leverage their personal passion for photography and understanding of Instagram's ephemeral nature to contribute to product development, resulting in "lightning in the bottle moments" where personal enjoyment aligned perfectly with professional contributions.
Product Marketing, Technology Industry, Consumer Behavior, Social Media, Marketing Strategy
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Kati McGee
Director, Product Marketing
Meta Inc.
University of Texas at Austin, graduated 2010
N/A
History, Art History
Technology, Advertising, Communications & Marketing
Communication and Marketing
Greek Life Member
Video Highlights
1. Kati enjoys the intersection of consumer and industry perspectives in her work.
2. She highlights a past role as an Instagram brand development lead as a key moment where these perspectives intersected.
3. She emphasizes the importance of understanding and connecting with the product as both a consumer and a builder.
Transcript
What do you enjoy most about being in your industry?
I love that you can approach it from the perspective of being a consumer as well as from the perspective of being in the industry itself, building for a consumer. When I look back at my career, I have these lightning-in-a-bottle moments where those two things have really intersected.
One role I had was an Instagram brand development lead. This was right when we were launching ads on Instagram, pretty soon after acquiring IG as an app.
For me, I'm a photographer, which is a personal hobby. I love taking photos and being able to speak about the ephemerality of Instagram. Stories are there for 24 hours, so you can have a place of permanence on your feed and a place of ephemerality in stories.
Really owning that narrative and feeling it in my heart as a consumer who loves the product, and as someone who's behind the product itself, that's a bright spot. That's why I love the industry now. You have various moments like that in time in tech, but where you really love the product as a consumer, it's a very special feeling.
Advizer Personal Links
@katimcgee