A Day In The Life Of A Director Product Marketing At Meta
A Director of Product Marketing at Meta experiences "every single day" differently, acting as a "parachute" to address urgent product issues across their portfolio. This involves participation in strategy reviews, leading cross-functional meetings (like a "commercial board" between sales and product teams), and reviewing specific go-to-market strategies, such as for a product like Threads.
Product Strategy, Go-to-Market Strategy, Leadership, Cross-functional Collaboration, Problem-Solving
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
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Kati McGee
Director, Product Marketing
Meta Inc.
University of Texas at Austin, graduated 2010
N/A
History, Art History
Technology, Advertising, Communications & Marketing
Communication and Marketing
Greek Life Member
Video Highlights
1. The day-to-day responsibilities of a Director of Product Marketing are highly variable, demanding the ability to manage both breadth and depth of tasks.
2. A significant aspect of the role involves addressing urgent issues and providing support where needed within the product portfolio.
3. The work encompasses a wide range of activities such as participating in product strategy reviews, leading cross-functional meetings, and reviewing go-to-market strategies for various products.
Transcript
What does a day in the life of a director of product marketing look like?
No day is the same; every single day is different. I wish there was a common day, but that is just not the reality.
You really need to manage both breadth and depth. I think of my job as essentially serving as a parachute.
If there is an area in my product portfolio that's on fire or needs additional decision-making or coaching, I'll parachute into that area. I'll resolve the issue and then take myself back out of it.
I also think about the certain types of work I can do. My day could hold a combination of different product strategy reviews and thinking about how we're going to market for those products.
It could also involve leading a commercial board between retail sales leaders and the product individuals building retail products. It might be reviewing a go-to-market approach for Threads and how we're doing in the market.
It looks very different based on which products are the priority and where we're getting feedback at any point in time.
Advizer Personal Links
@katimcgee