What Type Of Person Thrives In The Beverage Industry, According To An Account Executive At A Beverage Company
Kathleen, an Account Executive in the fast-paced beverage industry, highlights the need for "initiative," "multitasking," and "creativity" to thrive. This involves prioritizing tasks effectively, even when facing competing demands from customers and internal departments, while demonstrating the ability to "come up with creative solutions for problems."
Self-Motivation, Prioritization, Creativity, Multitasking, Initiative
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Kathleen Walsh
Account Executive
National beverage company
Suffolk University, 2013
UCLA Anderson, MBA
Communications
Consumer Packaged Goods (CPG), Food, Beverages & Alcohol
Sales and Client Management
Took Out Loans, Worked 20+ Hours in School
Video Highlights
1. The ability to work autonomously and manage one's time effectively is crucial. Kathleen highlights the need for self-direction and initiative, as regular check-ins with supervisors may be infrequent.
2. Multitasking and prioritization skills are essential due to the fast-paced nature of the industry and the diverse demands from various clients and departments.
3. Creativity in problem-solving is highly valued, not just in marketing but also in finding innovative solutions to meet client needs and overcome challenges. This highlights the importance of thinking outside the box in sales roles within the industry
Transcript
How would you describe people who typically thrive in this industry?
In my role specifically, you have to be comfortable in a fast-paced environment and have autonomy. You need to be able to handle things on your own without requiring day-to-day guidance from your boss.
My boss is great but very busy and travels frequently, so we don't connect daily or even weekly. We usually communicate through email or text, not phone calls.
Therefore, it's important to have the ability to take initiative on things. You also have to be able to multitask, as many tasks are assigned daily from customers and various departments we work with.
Being able to multitask and prioritize is key. You need to identify your main goals for the week or month and distinguish them from tasks that can be deferred.
This isn't always easy, as something you might consider minor could be a significant issue for a customer. No one wants to hear their problem isn't the top priority. However, you have a limited number of hours in the day and must accomplish essential tasks first.
Additionally, creativity is important. This isn't just for marketing, but also for coming up with creative solutions to problems. On the sales side, these are the key characteristics. I'm unsure about operations, but they likely share many of these traits. For sales in the beverage industry, these are the key characteristics I and my teammates possess.