Main Responsibilities of an Account Executive at National Beverage Company
Kathleen's main responsibility as an Account Executive is managing "prestigious customers" and their multi-year contracts, ensuring adherence to contract terms regarding marketing, pricing, and service while driving year-over-year growth in "revenue, gp, and volume." This role requires Kathleen to wear "a lot of hats" to maintain strong customer partnerships and achieve business objectives.
Contract Management, Account Management, Business Development, Sales, Relationship Management
Advizer Information
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Job Title
Company
Undergrad
Grad Programs
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Kathleen Walsh
Account Executive
National beverage company
Suffolk University, 2013
UCLA Anderson, MBA
Communications
Consumer Packaged Goods (CPG), Food, Beverages & Alcohol
Sales and Client Management
Took Out Loans, Worked 20+ Hours in School
Video Highlights
1. Manages key customer partnerships and multi-year contracts
2. Ensures adherence to contract terms, including marketing activations, pricing, and service levels.
3. Focuses on year-over-year business growth through revenue, gross profit, and volume increases
Transcript
What are your main responsibilities within your current role?
In my current role, I oversee our prestigious customers and their overall partnerships. Many of our customers have multi-year agreements, and it's my job to ensure we manage them according to the contract.
This includes handling any marketing activations needed each year, specific pricing, or anything related to service. Essentially, anything outlined in the contract is my responsibility to ensure we adhere to it and also hold the customer accountable.
Ultimately, the goal is to grow the business year over year through revenue, gross profit, and volume. It's a role with a lot of responsibilities.