Favorite Parts of Working in the Beverage Industry as an Account Executive
Kathleen, a tenured Account Executive in the beverage industry, enjoys the constant innovation and evolution of the market, stating that "it never gets boring," with new flavors and beverage types constantly emerging. The industry's consistent demand and Kathleen's observation of consumer trends and the company's adaptive responses make the career engaging and dynamic.
Industry Trends, Innovation, Consumer Behavior, Adaptability, Business Strategy
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Kathleen Walsh
Account Executive
National beverage company
Suffolk University, 2013
UCLA Anderson, MBA
Communications
Consumer Packaged Goods (CPG), Food, Beverages & Alcohol
Sales and Client Management
Took Out Loans, Worked 20+ Hours in School
Video Highlights
1. The beverage industry is constantly evolving with new innovations and flavor ideas.
2. There is always a demand for beverages, whether alcoholic or non-alcoholic, making it a consistently busy and dynamic industry.
3. The industry's response to consumer trends and its ability to pivot is fascinating to observe.
Transcript
What do you enjoy most about being in your industry?
It's changed a lot. I've been in the beverage industry for 10 years, and it never gets boring. There's always some new innovation, always some great idea about a flavor to launch or a type of beverage to manufacture.
Everyone needs a drink, whether it's alcoholic or non-alcoholic. There's always something going on, so it's a very busy industry. I love seeing the trends and what people are projected to be looking for in a beverage.
It's interesting to see how our company responds to those trends and how they've pivoted in the past few years.