Biggest Challenges Faced By An Account Executive At A National Beverage Company
Kathleen's biggest challenges as an Account Executive include "not enough time in the day," budgetary constraints hindering marketing initiatives ("a great idea...the question of who's paying for it"), and the difficulties of managing a geographically dispersed team. The impact of supply chain issues is also a significant factor impacting their ability to execute strategies effectively.
Project Management, Teamwork, Communication, Overcoming Challenges, Industry Realities
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Kathleen Walsh
Account Executive
National beverage company
Suffolk University, 2013
UCLA Anderson, MBA
Communications
Consumer Packaged Goods (CPG), Food, Beverages & Alcohol
Sales and Client Management
Took Out Loans, Worked 20+ Hours in School
Video Highlights
1. Time management and resource allocation are crucial in this role. Kathleen highlights the need to balance various tasks and projects effectively, often facing budget constraints that limit the implementation of creative ideas.
2. Collaboration and teamwork are essential. Despite having a geographically dispersed team, Kathleen emphasizes the importance of in-person collaboration for idea generation and problem-solving. This highlights the value of strong interpersonal skills in this career.
3. Navigating supply chain challenges is a significant aspect of the job. The impact of supply chain issues underscores the dynamic nature of the industry and the need for adaptability and problem-solving skills in this field.
Transcript
What is your biggest challenge in your current role?
Sometimes it's just not enough time in the day. Other times, there are resource challenges.
As I mentioned, having to team up with marketing for ideas without a budget can be a difficult obstacle to overcome. You'll have a great idea, and then it becomes a question of who's paying for it. If you don't have the budget, you can't bring it to life.
Supply chain issues have been more prevalent in the last two years than ever before. I really wish I could see the team more often. We're very spread out, with team members in Orange County, San Diego, and Las Vegas.
I feel like we accomplish so much more when we're together. Being in the same room allows us to generate great ideas and come up with effective solutions. We are a bit scattered, but we all work very hard and have a lot on our plates.
We have to take things as they come, but I do wish we could be together more often.