What Type Of Person Thrives In The Advertising Industry According To An Account Supervisor At VaynerMedia
Katherine believes that individuals who thrive in the fast-paced advertising industry, particularly with its focus on social media, are "proactively curious" and able to keep up with the constant changes in social trends and culture, while also employing strategic thinking. It's almost "like a game" to discover what resonates with audiences amidst the saturation of brands and social content.
Proactive Curiosity, Strategic Thinking, Adaptability, Audience Understanding, Problem-Solving
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Katherine Khaloo
Account Supervisor
VaynerMedia
Chapman University
M.S. Health and Strategic Communication at Chapman University
Communications, Political Science, American Studies
Advertising, Communications & Marketing
Sales and Client Management
Honors Student, Scholarship Recipient, Pell Grant Recipient, Took Out Loans, Greek Life Member, First Generation College Student
Video Highlights
1. Proactive curiosity is essential for success in the rapidly evolving advertising industry, especially with the focus on social media.
2. Thriving individuals stay updated with the pace of social trends and culture while maintaining a strategic approach.
3. Success involves continuous iteration and discovery to understand what resonates with audiences in a saturated market, making it feel like a game of figuring out how to maximize impact.
Transcript
Q8: Who thrives in industry?
How would you describe people who typically thrive in this industry? Especially where advertising is going and this focus on social, it's moving so quickly.
The similarities in people across departments where I work are those who are proactively curious. It's about keeping up with the pace of social and culture while also being strategic in how you show up.
This involves understanding what requires continuous iteration and discovery. The goal is to understand what resonates with audiences because there's a lot of saturation.
It's almost like a game to figure out how to make things as successful as possible.