Favorite Parts Of Working In The Advertising Industry As An Account Supervisor
Katherine enjoys the blend of "creativity and strategy" in advertising, proactively engaging in it daily. The most rewarding aspect is being part of the process where "big culture shaping ideas are built from...real human insights" and then seeing how a campaign resonates with people in the real world.
Advertising, Creativity, Strategy, Campaign Development, Consumer Insights
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Katherine Khaloo
Account Supervisor
VaynerMedia
Chapman University
M.S. Health and Strategic Communication at Chapman University
Communications, Political Science, American Studies
Advertising, Communications & Marketing
Sales and Client Management
Honors Student, Scholarship Recipient, Pell Grant Recipient, Took Out Loans, Greek Life Member, First Generation College Student
Video Highlights
1. The blend of creativity and strategy in advertising is enjoyable.
2. Being part of the process where culture-shaping ideas are built from human insights and strategic goals is rewarding.
3. Bringing a campaign to life and seeing how it resonates with real people is incredibly rewarding.
Transcript
What do you enjoy most about being in your industry?
What I most enjoy about being in advertising is the unique blend of creativity and strategy. I get to proactively engage in this every day.
I love being part of the process where big, culture-shaping ideas are built from real human insights and strategic goals. There's a lot of psychology involved in understanding audiences.
It's also about thinking big picture and strategically to connect clients' business needs with people. That's ultimately what we're trying to do.
It's incredibly rewarding to help bring a campaign to life, from briefing to execution, and see how it resonates with real people in the wild.