What an Account Manager at Icon Media Direct Wishes They Had Known Before Entering the Media Industry
Karenna, an Account Manager at Icon Media Direct, advises that the transition to full-time work is "overwhelming," but this feeling is "valid, normal and okay." The importance of networking, even if initially intimidating, is crucial for career advancement, with Karenna emphasizing the value of attending office events and "saying yes" to opportunities to interact with senior colleagues.
Networking, Overcoming Challenges, Stress Management, Industry Realities, Career Development
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Karenna Case
Account Manager
Icon Media Direct
Cal Poly San Luis Obispo
n/a
Business Management & Admin
Advertising, Communications & Marketing
Sales and Client Management
Greek Life Member
Video Highlights
1. The transition to full-time work can be initially overwhelming, but this is a normal and temporary feeling.
2. Networking is crucial for career advancement in media and many other industries. Don't hesitate to connect with senior professionals, even if it's initially intimidating.
3. Actively participate in company events and accept opportunities outside your comfort zone to increase visibility and build relationships with senior colleagues.
Transcript
What have you learned about this role that you wish someone had told you before you entered the industry?
Within my first few months at my job, I remember wishing someone had told me I would be overwhelmed by the transition to working full-time. It's valid, normal, and okay, and you will adapt and learn. It's not going to be so overwhelming.
This is very relevant to media, but I think it applies to a ton of industries: the importance of networking. Talking to people above you, or people who have been in the industry forever, is intimidating.
When I started my job, my dad really recommended I go to the events they held at the office. Even if you don't know what you're talking about, you'll at least pick up terms. You can then ask someone to explain them to you.
Saying yes when people invite you to things, even if it's outside your comfort zone, makes a big difference. Helping executives learn your name and working with more senior people is always good for your career.