gtag('config', 'G-6TW216G7W9', { 'user_id': wix.currentUser.id });
top of page

Significant Career Lesson From an Account Manager at Icon Media Direct

Karenna's most significant career lesson involved understanding different communication styles, acknowledging that "just because someone sounded annoyed in an email does not mean that that was the intent." This improved their ability to tailor communication for optimal effectiveness, fostering trust and reducing the intimidation factor in corporate settings.

Communication, Professional Development, Interpersonal Skills, Corporate Communication, Career Advice

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Karenna Case

Account Manager

Icon Media Direct

Cal Poly San Luis Obispo

n/a

Business Management & Admin

Advertising, Communications & Marketing

Sales and Client Management

Greek Life Member

Video Highlights

1. Learn about different communication styles and tailor your communication to others for optimal working relationships.

2. Taking things personally can be detrimental; learn to separate intent from tone in communication.

3. Understanding client preferences and providing tailored information builds trust and demonstrates competence.

Transcript

What is one lesson that you've learned that has proven significant in your career?

This was a tricky question. I had to think about this one a lot, but where it landed was a combination of a lesson I've learned and a piece of advice.

The advice is to learn about different communication styles. I tend to take things personally, so that was a big lesson I had to learn. Just because someone sounded annoyed in an email doesn't mean that was their intent.

Learning about communication styles in the workplace helped me avoid that and tailor my communication to others. This helps our working relationship perform at its peak.

Especially with executives who receive a ton of emails, knowing what information they want to hear from me makes things go a lot better. Some clients want a ton of details, and providing them helps them trust me and feel like I know what I'm doing.

The gist of it is that it helps make corporate communication less intimidating. It's a lesson I wasn't expecting to learn, but it has been really beneficial.

bottom of page