Most Important Skills for an Account Manager at Icon Media Direct
Karenna, an Account Manager at Icon Media Direct, emphasizes the importance of strong communication skills, including "being able to ask people for things and listening and understanding their responses," combined with strategic thinking, data analysis, and robust project management skills to succeed in their role. Building and maintaining strong interpersonal relationships with both clients and internal teams is also key to success.
Communication, Strategic Thinking, Project Management, Interpersonal Skills, Data Analysis
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Karenna Case
Account Manager
Icon Media Direct
Cal Poly San Luis Obispo
n/a
Business Management & Admin
Advertising, Communications & Marketing
Sales and Client Management
Greek Life Member
Video Highlights
1. Effective communication skills, including active listening and clear articulation.
2. Strong analytical and strategic thinking abilities, including data analysis and interpretation.
3. Exceptional project management skills and organizational abilities to handle multiple tasks and campaigns simultaneously.
Transcript
What skills are most important for a job like yours?
Thinking through this question, I've identified a couple of things I believe are most important. Communication is key: being able to ask people for things, not being afraid to approach them, and then listening to and understanding their responses.
Strategic thinking is also crucial. While some aspects of strategy can be taught, in my role, having an analytical mindset is essential. It's important to be able to look at data and understand how things work, as clients will ask questions and it's important to be able to explain those things back to them.
Project management is another vital skill. This involves managing multiple campaigns and tasks simultaneously, and organization is a big part of that. Having some kind of system that works is beneficial.
Finally, interpersonal skills are important. Being able to build and maintain relationships with clients and internal colleagues makes for a much more harmonious working relationship.