Main Responsibilities Of An Account Manager At Icon Media Direct
Karenna's main responsibilities as an Account Manager at Icon Media Direct center on being "the primary contact for the client," managing communication and needs, and driving "the development and implementation of media strategies," requiring close collaboration with internal teams and market awareness. This role showcases expertise in client relations, media strategy, and internal team coordination within a marketing agency.
Communication, Project Management, Data Analysis, Client Relations, Media Strategy
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Karenna Case
Account Manager
Icon Media Direct
Cal Poly San Luis Obispo
n/a
Business Management & Admin
Advertising, Communications & Marketing
Sales and Client Management
Greek Life Member
Video Highlights
1. Client communication and needs assessment: Account Managers are the primary point of contact, understanding client business and media requirements.
2. Cross-departmental collaboration: They work with various teams (media buying, digital, data) to ensure seamless campaign implementation.
3. Strategic planning and growth: Account Managers develop and implement media strategies, and identify opportunities for client growth, requiring continuous knowledge of the media landscape.
Transcript
What are your main responsibilities within your current role?
Within a marketing agency, the client services team acts as the primary contact for clients. We communicate with them to understand their business and media needs. Then, we work to implement those needs by utilizing all internal departments.
I often communicate with the media buying team within our digital department. This involves coordination with data to ensure everything is validated and set up correctly. We also handle client requests for new dashboards.
Within this role, we drive the development and implementation of media strategies. We also identify and present new growth opportunities to clients. This requires ongoing knowledge and maintenance of the evolving media landscape.