A Day in the Life of an Account Manager at Icon Media Direct
Karenna's role as an Account Manager at Icon Media Direct involves a dynamic day-to-day, with "no day...exactly the same," driven by client needs and current events, such as recent world news impacting their work. A significant portion of the job focuses on client communication, media strategy development, and continuous research to identify new growth opportunities.
Communication, Project Management, Data Analysis, Client Relations, Media Strategy
Advizer Information
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Karenna Case
Account Manager
Icon Media Direct
Cal Poly San Luis Obispo
n/a
Business Management & Admin
Advertising, Communications & Marketing
Sales and Client Management
Greek Life Member
Video Highlights
1. Communication with clients is a daily priority, addressing questions and providing reports.
2. Account managers collaborate with other departments to execute media strategies, including booking, optimization, and billing.
3. Research and identifying new opportunities for client growth are key aspects of the role, involving exploring new stations and shows for testing and expansion.
Transcript
What does a day in the life of an account manager look like?
My main responsibility is very similar to this. No two days are exactly the same. It can ebb and flow depending on what clients need and what's going on.
This past week has been super busy monitoring news because of everything happening in the world. Generally, my responsibilities include communicating with clients, ensuring they have all the reporting they need, and answering any questions their executives might ask.
I also work with other departments to get media booked and optimized, making sure all the data is good and billing goes out. Developing and implementing media strategies ties into booking and optimization.
As mentioned, I spend a good amount of my time doing research and learning about new opportunities for client growth, like new stations or shows that we could test.