Main Responsibilities of a Product Manager at Levi Strauss & Co.
Kanika describes the product manager role at Levi Strauss & Co. as "almost like a mini CEO," bridging the gap between business, engineering, and the end customer; responsibilities include gathering requirements, translating them for engineers, measuring post-launch success via analytics, and collaborating with various stakeholders, including legal and design teams, to optimize product performance and user experience.
Product Management, Leadership, Customer Focus, Data Analysis, Stakeholder Management
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Kanika Kapoor
Product Manager
Levi Strauss & Co.
Punjab Technical University
UCLA Anderson school of management- MBA
Engineering - Electrical
Apparel, Beauty, Retail & Fashion
Product / Service / Software Development and Management
Took Out Loans, Immigrant
Video Highlights
1. Product managers act as a bridge between business, engineering, and the end customer, considering both internal and external stakeholders.
2. A product manager's responsibilities encompass defining product vision, gathering requirements, working with engineers on development, and measuring post-launch success using analytics.
3. The role involves collaboration with various teams, including legal, risk, compliance, and even competitors' analysis to improve product offerings and user experience, showcasing the multidisciplinary nature of the job.
Transcript
What are your main responsibilities as a product manager?
A product manager is typically defined as someone who bridges business and engineering. Preferably, if it's a front-end facing app like a consumer app, think TikTok.
The design of TikTok involves UI/UX. A product manager considers the end customer as well as internal customers. These internal customers are engineers and leadership who want the product to succeed.
As a product manager, you are almost like a mini-CEO. This is the typical definition, though it can vary a lot within companies. You might take on multiple roles.
Sometimes you're a project manager. Sometimes you work so closely with an engineer that you feel like part of their team. Typically, you think about your customer and leadership, taking requirements from them.
You then tell your engineers what to build for the customer. This is based on competitive analysis or what will impact revenue, app usage, customer longevity, or lifetime value (LTV).
In that whole process, you interact with many stakeholders. In regulated spaces, you interact with legal, risk, and compliance teams. In less regulated spaces, like retail, you work closely with UI/UX.
We would look at how competitor apps like Nike and Lululemon look and see how we could improve our own. After launching a product, the product manager also makes sure to measure its success using analytics.
They will see how many users are using a feature or something added to the app post-launch. Then, they take action to make it better or keep it as is.