Favorite Parts Of Working In The Retail Industry As A Product Manager At Levi's
Kanika's favorite aspect of the retail industry is collaborating with the merchandising team and developing Levi's mobile app, finding it "really cool" to provide friends access to products. The work also presents a significant learning opportunity, as Kanika highlights the complexity behind seemingly simple features, including "banking algorithms" and personalized product recommendations based on customer profiles and even regional variations in terminology, making the app truly consumer-friendly.
Retail Industry, Product Management, Mobile App Development, Data Analysis, Customer Experience
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Kanika Kapoor
Product Manager
Levi Strauss & Co.
Punjab Technical University
UCLA Anderson school of management- MBA
Engineering - Electrical
Apparel, Beauty, Retail & Fashion
Product / Service / Software Development and Management
Took Out Loans, Immigrant
Video Highlights
1. Working closely with the merchandising team and developing a mobile app used by many of her friends allows for tangible results and personal connection to the product.
2. Understanding the complexities of retail apps, including algorithms for product recommendations and personalization based on user profiles, provides a unique learning experience.
3. Making retail apps consumer-friendly and accessible to a global audience, considering factors like language and cultural differences, involves creative problem-solving and demonstrates the impact of a product manager's work.
Transcript
What excites you most about being in the retail industry?
What I enjoy most about working in the retail industry is working closely with the merchandising team and on a mobile app that many of my friends use. It's cool to be able to buy products my friends are looking for in-store and give them access to things they can purchase.
There's also the added learning of understanding how retail apps work. As simple as they sound, a lot goes into making an app better for users, like the banking algorithms used to show top-hand products on any page. There's also personalization based on your profile.
For example, a 15-year-old girl versus a 45-year-old working woman will see different products when they log in, based on past buying patterns or if they are a returning customer. Understanding your customer and implementing customer-focused features is a lot of fun for me.
Think of features that improve the search feed. A British person might look for "overalls," while an American customer would use a synonym. Making a retail app address or be used by all customers and be consumer-friendly takes a lot of thought.
My experience at Levi's taught me things I hadn't considered when I started my retail journey. A lot goes into making an app like Amazon, though perhaps not the best example, from a technical point of view.