Main Responsibilities of a Manager of Strategy and Finance at DoorDash
Justine's main responsibilities as DoorDash's Manager (Strategy & Finance) center on "affordability and pricing initiatives," including budgeting for customer discounts—for example, calculating the cost of a "$1 discount to users"—and collaborating with analytics, product, and operations teams. This role builds on prior experience managing "dasher requisition costs," encompassing advertising and referral program budgets, showcasing a career progression within the company.
Budgeting, Financial Analysis, Cross-functional Teamwork, Strategic Planning, Pricing Strategy
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Justine Lee
Manager (Strategy & Finance)
DoorDash
University of Pennsylvania, Wharton, 2016
N/A
Economics
Technology
Finance
Honors Student, Scholarship Recipient
Video Highlights
1. Justine's role focuses on managing finances for customer discounts and promotions at DoorDash, including budgeting and cost estimations for initiatives like targeted discounts.
2. Her work involves collaboration with cross-functional teams in analytics, product, and operations to evaluate the efficiency of different promotional strategies.
3. She previously worked on managing dasher acquisition costs, including advertising and referral program budgets, highlighting experience across various financial aspects of the business.
Transcript
What are your main responsibilities within your current role?
I'm focused on affordability and pricing initiatives at DoorDash. This primarily entails managing finances related to customer discounts and promotions. You can think of it as setting budgets, ensuring they're met, and sizing the expected cost of unit initiatives.
For example, if we offer $1 discounts to users from Five Guys in Southern California, we'd estimate the cost based on a certain redemption rate and consumer base. I also work with cross-functional partners in analytics, product, and operations to assess the efficiency trade-offs of various opportunities.
I previously worked on the Dasher and logistics side, where I oversaw our Dasher acquisition costs. This included our advertising budget and the cost for our Dasher referral programs. For instance, if you refer a friend and they complete 20 or 50 deliveries, you can receive a $1,500 referral bonus.
Advizer Personal Links