Main Responsibilities of a Marketing Coordinator at a Marketing Agency
As a Marketing Coordinator, a main responsibility is to serve "as a link" between the account manager and the client, conducting project work to ensure it meets client goals and communicating updates or concerns. Another key aspect is ensuring that the work meets both agency requirements and brand guidelines for both the agency and the client.
Communication, Project Management, Client Relations, Agency Operations, Brand Guidelines
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Joshua
Marketing Coordinator
A marketing agency
Arizona State University (ASU) - W. P. Carey
Business Management & Admin
Consulting & Related Professional Services
Creative
Honors Student, Scholarship Recipient, Pell Grant Recipient, Worked 20+ Hours in School, First Generation College Student
Video Highlights
1. Serving as a link between account managers and clients.
2. Conducting project work to ensure client goals are met.
3. Communicating updates and concerns with both clients and account managers to meet agency requirements and brand guidelines.
Transcript
What are your main responsibilities within your role?
The main responsibilities of a marketing coordinator are to serve as a link between our account manager, who directly interfaces with clients, and the client themselves. I conduct a lot of project work on behalf of the client to ensure our work meets their goals.
I communicate with them about any updates or concerns they may have. I also communicate with my account manager to make sure our work meets both agency requirements and brand guidelines for both the agency and the client.