Entry-Level Positions For Aspiring Marketing Coordinators
Joshua shares that a marketing coordinator is generally considered "an entry level role" both in-house and at agencies, and advises aspiring coordinators to build a portfolio showcasing internships or academic projects to make their experience "that little bit more real, that little bit more tangible," setting them apart from other candidates.
Entry-Level Roles, Marketing Coordinator, Portfolio Development, Agency Setting, Internships
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Joshua
Marketing Coordinator
A marketing agency
Arizona State University (ASU) - W. P. Carey
Business Management & Admin
Consulting & Related Professional Services
Creative
Honors Student, Scholarship Recipient, Pell Grant Recipient, Worked 20+ Hours in School, First Generation College Student
Video Highlights
1. Marketing Coordinator is often an entry-level role in both brand-side and agency settings.
2. Creating a portfolio, even if not traditionally required in marketing, can significantly enhance your application by visually showcasing your projects and quantifying your experience.
3. A portfolio can be the deciding factor between candidates, making your work more tangible and real to potential employers.
Transcript
What entry-level positions are there in this field that an undergraduate student might consider to become a marketing coordinator one day?
A marketing coordinator is an entry-level role, both on the brand side and in an agency setting. On the brand side, they work under a brand, mainly on their marketing campaigns. In an agency, they work with multiple clients.
"Marketing coordinator" is a catch-all term used across the industry to describe this entry-level position. The best advice for targeting these roles, whether through internships or academic projects, is to have a portfolio.
Even though portfolios are mainly for creative fields, there's no harm in having one. It helps to quantify what you've done. A resume can only do so much to describe projects and work.
Having a portfolio, something visual to showcase your work, makes what you've done more real and tangible. It could be the deciding factor between you and a candidate who doesn't have a portfolio when applying for a job.