Biggest Challenges Faced By A Merchandise And Marketing Manager At Major League Table Tennis
As a Merchandise & Marketing Manager at a Major League Table Tennis startup, the biggest challenge is the lack of historical data to guide decisions, as "everything is just starting from the ground up," requiring constant justification without past precedents. This is compounded by the immense pressure to perform and grow rapidly as a professional league, creating a demanding environment.
Startup Environment, Building from Scratch, Data-Driven Decision Making, High-Pressure Performance, Rapid Growth
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Jordan Yee
Merchandise & Marketing Manager
Major League Table Tennis
CSU Long Beach
CSU Long Beach MA Kinesiology Sport Management
Medical, Sciences & Related
Sports & Fitness
Sales and Client Management
None Applicable
Video Highlights
1. Building from the ground up in a startup environment without historical data.
2. Justifying decisions and strategies without relying on past performance data.
3. Meeting high expectations and achieving rapid growth as a professional league.
Transcript
What is your biggest challenge in your role?
For us, we are a startup, so there wasn't a foundation that we could rely on or look to for past data. Everything is starting from the ground up, and we're creating it ourselves.
This is exciting and a lot of fun, but it's also hard to point to past facts and say, "This worked before, let's continue doing this." There's a lot of justification for what we're doing without having any of that past data.
On top of that, we're a professional league with big expectations. We need to perform and grow, and we need to do it quickly. So, those would probably be the biggest challenges in the role.