Most Important Skills for a Senior Product Manager at a Fortune 100 Entertainment Company
For a senior product manager at a Fortune 100 entertainment company, persuasion and stakeholder management are crucial, selling "your ideas and strategy," alongside creative and analytical skills—including data analysis to "back up your decisions"—are key. The evolution of the role highlights a growing need for analytical skills beyond the traditionally important creative and tactical abilities.
Communication, Data Analysis, Project Management, Persuasion, Creativity
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Jon Moze
Sr Product Manager
Fortune 100 Entertainment Company
University of Wisconsin - Milwaukee
Ucla Anderson, MBA
Business Management & Admin
Arts, Entertainment & Media
Product / Service / Software Development and Management
Took Out Loans, Worked 20+ Hours in School, First Generation College Student
Video Highlights
1. Persuasive communication and stakeholder management are crucial for selling product ideas and strategies.
2. Creative and technical skills, such as using design software, are valuable assets.
3. Data analytics skills are increasingly important for backing up product decisions and demonstrating impact.
Transcript
What skills are most important for a job like yours?
Being able to be persuasive and have influence over stakeholder management is really important. The day you're selling your ideas and your strategy for how to make the product better is key.
Having creative and tactical skills, like knowing how to use Photoshop or wireframe software, is important. Being able to have analytical skills is also crucial.
When product management first started, analytics weren't as important as they are now. Today, there's a real emphasis on having data and analytics skills to back up your decisions as a product manager.
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