Main Responsibilities of a Senior Product Manager at Warner Brothers Discovery
Jon, a Senior Product Manager at Warner Brothers Discovery, focuses on Discovery+ subscriber acquisition by leveraging "analytics" and "experimentation"—specifically A/B testing—to inform strategic decisions and drive growth. This involves securing cross-functional buy-in and translating strategic thinking into detailed requirements and specifications for implementation.
Data Analysis, Experimentation, Strategic Thinking, Project Management, Leadership
Advizer Information
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Traits
Jon Moze
Sr Product Manager
Fortune 100 Entertainment Company
University of Wisconsin - Milwaukee
Ucla Anderson, MBA
Business Management & Admin
Arts, Entertainment & Media
Product / Service / Software Development and Management
Took Out Loans, Worked 20+ Hours in School, First Generation College Student
Video Highlights
1. Works on a large streaming service, focusing on subscriber acquisition.
2. Uses analytics and experimentation (A/B testing) to improve subscriber growth.
3. Collaborates with various teams such as design, legal, and project management to achieve goals. Needs buy-in from leadership for project approval and execution
Transcript
What are your main responsibilities within your current role as a product manager?
At Warner Brothers Discovery, I focus on our subscription service, Discovery Plus. Within Discovery Plus, my focus is on acquisition.
In acquisition, I concentrate on two key areas: analytics and experimentation. In both of these, I'm essentially focused on how we can gain more subscribers to our streaming video service.
Through analytics, I think about how we can better understand our metrics to get more subscribers. With experimentation, I focus on doing different tests, like A/B tests, to understand what will lead to more subscribers.
Some of the responsibilities that encompass all of that are getting buy-in from either my direct leadership or from teams like design, legal, and project management. In addition to that, it's about thinking strategically, considering how we can get more subscribers before we do the work.
Once we have a strategy, it's really about writing requirements and drafting out the specifications for what we're going to do.
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