Favorite Parts Of Being An Art Director And Motion Designer At Apple
John, the Art Director & Motion Designer at Apple, appreciates the tangible results of his work, stating that "after six, eight weeks, couple months, you have a product that's finished," fostering a sense of accomplishment. The continuous learning and growth aspect of the creative field is also highlighted, with John emphasizing that "this sort of creative energy just keeps going and going," unlike careers with a defined peak.
Creative Projects, Filmmaking, Career Longevity, Continuous Learning, Creative Energy
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
John Robson
Art Director & Motion Designer
Apple
UCSB
Film, Media Arts, Visual Arts
Arts, Entertainment & Media, Advertising, Communications & Marketing
Creative
Worked 20+ Hours in School
Video Highlights
1. Tangible results: Projects are completed within a timeframe (6-8 weeks), allowing for a sense of accomplishment and the ability to share finished products.
2. Continuous learning and growth: Each project builds upon previous experiences, fostering continuous skill development throughout one's career.
3. Long-term career potential: The creative field allows for a lifelong career path with continuous opportunities for growth and contribution, unlike fields with a defined peak performance period
Transcript
What do you enjoy most about being in your current role?
What's nice about working on creative projects, especially short-form video, music videos, or commercials, is that after six to eight weeks, you have a finished product. It's something you can play, share with your family, and feel proud of. It's nice to create something that exists and shows off all the hard work you've done.
And that's a really good feeling. Another really cool thing is that everything I learn helps me for the next project. It's not like sports, where you might hit your peak and then have to move on.
As a filmmaker or a creative professional, you keep building. You can work until you're an old man and pass on your knowledge. It's really nice that this creative energy just keeps going and going.