Favorite Parts Of Working In The Creative Industry As An Art Director And Motion Designer
John's enjoyment stems from staying "adjacent to" his initial filmmaking aspirations, a journey involving commercials, music videos, and feature film effects, all building toward a larger creative vision. The continuous learning and skill acquisition across related fields is what fuels John's passion.
Creative Field, Career Trajectory, Skill Development, Passion and Purpose, Continuous Learning
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
John Robson
Art Director & Motion Designer
Apple
UCSB
Film, Media Arts, Visual Arts
Arts, Entertainment & Media, Advertising, Communications & Marketing
Creative
Worked 20+ Hours in School
Video Highlights
1. John's career path highlights the interconnectedness of various creative fields, such as filmmaking, commercials, music videos, and feature film effects, all contributing to his current role.
2. He emphasizes the continuous learning and skill-building aspect of his career, suggesting that each project contributes to a larger, overarching creative vision.
3. His journey showcases the possibility of staying true to initial passions while evolving creatively and mastering new tools within the industry.
Transcript
What do you enjoy most about being in your industry?
I really love the fact that I've always been able to stay adjacent to my original plans or dreams. My goal was to work in filmmaking, and I've had the opportunity to work on commercials, music videos, and do effects for feature films.
These experiences are all somewhat related to the industry I started with in the first place. It feels like a full circle with what I originally set out to learn. I think everything is really related in the creative field, which is really cool.
It always feels like I'm just building on this bigger idea, that at some point I'm going to create the thing I've always meant to create. But in the meantime, I'm just learning all the tools to get to that point.