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Favorite Parts of Working in the Wine Industry as an Operations and Chief of Staff

Jessica's experience highlights the importance of proactive sales engagement in the beverage industry, emphasizing that "sampling is so important" for securing long-term accounts. Success requires confidence and a sales background to ensure product placement maximizes sales volume and fosters strong relationships with clients, avoiding the pitfall of "a great account...that just sits there."

Sales, Account Management, Product Placement, Client Relations, Business Development

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Jessica Goodall

Operations and Chief of Staff

Besa mi Vino

UCLA

NA

Communications

Food, Beverages & Alcohol

Communication and Marketing

International Student, Scholarship Recipient, Worked 20+ Hours in School, Student Athlete

Video Highlights

1. Jessica's experience highlights the importance of sales and confidence in managing large accounts within the wine industry.

2. Sampling and product placement are crucial for ensuring the longevity of accounts, even those with high purchase volumes.

3. A successful account is not just about volume; it's also about ensuring consumer engagement and product movement to maintain strong relationships.

Transcript

How would you describe people who typically thrive in this industry?

Having a good sales background or being very confident can really help. When managing big accounts, especially in a stadium that's pushing a lot of your product, you need to be present.

Sampling is so important. You could have an account buying volumes of your product, but if it's not placed in the right location, the longevity of that account won't be very good.

For example, when I was in Fresno, we were sampling to Fresno State during a football game. There were many "wine moms" who loved the product. We knew this account was worth investing in because we had the right people there who loved it and would move it.

The worst thing that can happen is getting a great account that buys volumes of your product, but it just sits there. That's not good for either party or your relationship with the concessionaire.

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