Main Responsibilities of a Brand Strategist and Business Consultant at JessKimia Consulting
Jessica's main responsibilities at JessKimia Consulting encompass brand strategy, "articulating and defining the purpose" of entrepreneurial ventures and translating that into messaging and marketing. Beyond brand work, Jessica also provides business coaching, encompassing areas like organizational development, operational improvements, and even career coaching for individuals seeking "their next chapter."
Brand Strategy, Business Consulting, Marketing Communications, Business Coaching, Career Coaching
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Jessica Hekmat
Brand Strategist + Business Consultant
JessKimia Consulting
Boston University
MBA from UCLA Anderson School of Management
Communications
Consulting & Related Professional Services, Advertising, Communications & Marketing
Entrepreneurship and Business Owner
None Applicable
Video Highlights
1. Brand Strategy Development: Defining brand purpose and translating it into business applications, including voice guides and messaging.
2. Marketing and Communications: Creating effective marketing strategies and communication plans to support brand identity.
3. Business and Career Coaching: Providing guidance to entrepreneurs and individuals on various aspects of business operations, organizational development, and career transitions.
Transcript
What are your main responsibilities within your current role?
My consulting services primarily focus on brand strategy. I work closely with entrepreneurs to help them articulate and define their purpose, and how that translates to every part of their business.
I create voice guides that translate the brand and personify it, showing what it sounds like in written language. This helps bring the brand to life and sets the stage for any visual representation of the brand identity. Messaging and marketing communications are a big part of this, along with business coaching for all elements of the business.
My services are project-based, depending on the scope of work for the client. As long as I feel experienced and equipped to offer the service, I will.
This might include organizational development, acting as Chief of Staff for clients, or focusing on operations to figure out how things can work more smoothly or identify bottlenecks. I also come up with ideas for business development or grassroots marketing.
On an individual basis, I also do career coaching. This involves working with individuals exploring their next chapter or transition. I help them map out the paths they are exploring and the implications, assisting them in visualizing what they want to be doing in their life. This also includes integrating their work and personal values.
Advizer Personal Links
jesskimia.com, https://www.linkedin.com/in/jessicakimiabakhsh