A Day In The Life Of A Brand Strategist And Business Consultant At JessKimia Consulting

The biggest reason I started working for myself was what I call work-life integration, rather than work-life balance. It's about allowing my personal values and the way I want my life to look to inform my professional trajectory.

A big part of that was autonomy, freedom, and the ability to travel and have a family. My day looks totally different every day, and that's both the benefit and the challenge of the role. My day starts and ends typically with family time.

I have two young kids, and then anywhere from one to three hours of Zoom meetings or in-person meetings with clients or prospective clients. This includes initial consults to see if it's a good fit, or scoping out the work.

Then there's another one to two hours of writing because so much of what I do is storytelling, articulating the purpose, the brand narrative, the mission, and positioning. I try to block out at least one to two-hour windows for that creative work, as it takes time to get in the zone.

In between all that, I sprinkle in networking opportunities, mostly one-on-one or in smaller spaces. I don't typically go to huge networking events. But, for example, this week I have a Women's Conference at UCLA, which will ultimately lead to one or two offshoot conversations.

Those sorts of things also play a role in my day, as does self-care, like trying to work out and eat and drink enough water. Every day looks different, but it's typically divided between those things. I'd say that's on a weekly schedule.