Biggest Challenges Faced By A Brand Strategist And Business Consultant At JessKimia Consulting
Jessica's biggest challenge as a Brand Strategist + Business Consultant is the inherent inconsistency of freelance work, balancing "freedom and autonomy" with fluctuating income and limited time. This leads to a current focus on exploring "other revenue streams" to achieve scalability without sacrificing personal time, a common struggle for solopreneurs selling their own time.
Freelancing, Solopreneurship, Income Instability, Work-Life Balance, Scaling a Business
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Jessica Hekmat
Brand Strategist + Business Consultant
JessKimia Consulting
Boston University
MBA from UCLA Anderson School of Management
Communications
Consulting & Related Professional Services, Advertising, Communications & Marketing
Entrepreneurship and Business Owner
None Applicable
Video Highlights
1. Balancing work and personal life: The consultant highlights the challenge of inconsistent workflow and income as a freelancer, especially concerning maternity leave and the limited scalability of hourly or project-based work. This is a common challenge for entrepreneurs and freelancers that students should consider.
2. Scaling without sacrificing work-life balance: The consultant is actively seeking additional revenue streams and scaling strategies that don't require working more hours. This demonstrates the importance of strategic planning and business development in freelancing.
3. Financial planning and risk management: The consultant's experience underscores the need for financial planning and risk management strategies in self-employment, including considerations of maternity leave, fluctuating income, and setting financial goals
Transcript
What is your biggest challenge in your current role?
The challenges are a natural flip side to the benefits. While I love the freedom and autonomy, it comes with the challenge of inconsistency in my workflow and income.
For example, I don't have paid maternity leave, so when I don't work, I don't make money. There's also a cap on my time.
I can only work so many hours, and if I'm paid hourly or for a project fee, I can only scale so much. I'm trying to figure out other revenue streams and ways to scale that don't require me to work more hours.
This is the biggest challenge for freelancers or solo entrepreneurs, as we're really selling our time.
Advizer Personal Links
jesskimia.com, https://www.linkedin.com/in/jessicakimiabakhsh