What Type Of Person Thrives In The Creative Industry, According To A Creative Director At EY
Jarred, EY's Creative Director, identifies a passion for story – "sharing, consuming, and interacting" – as key to thriving in the creative industry. This passion, coupled with innate curiosity and confidence, fuels the ability to develop ideas that create emotional connections with others, a core element of his creative work.
Storytelling, Passion, Curiosity, Confidence, Emotional Connection
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Jarred Raissen
Creative Director
EY
The University of Michigan, Ross School of Business - 2015
N/A
Business Management & Admin
Consulting & Related Professional Services
Communication and Marketing
First Generation College Student
Video Highlights
1. People who thrive in creative industries are innately curious and confident, with a passion for storytelling.
2. Storytelling is about sharing, consuming, and interacting with ideas to create an emotional connection with others.
3. A passion for developing ideas that resonate and elicit an emotional reaction is key to thriving in creative fields.
Transcript
How would you describe people who typically thrive in this creative industry?
People who thrive in the world of creative are innately curious and confident, but at the same time are passionate about story. That doesn't mean you have to love movies, TV, or writing.
It's about being passionate about the art of story. Story, in my mind, is about sharing, consuming, and interacting. If you have a passion there, you're going to thrive in producing and developing creative ideas.
It's this idea that there is something out there that you can grab from the ether and develop into an idea. This idea will resonate, develop an emotional relationship, and elicit an emotional reaction and connection with somebody else. That, at the end of the day, is what makes you thrive.
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