Career Path of a Creative Director at EY
Jarred's career path as a Creative Director at EY is "a little bit non-traditional," built by pursuing passions rather than a direct academic route. After studying business at the University of Michigan, Jarred "carved their own path" in consulting, defining the role of Creative Director and finding organizational support to achieve their vision.
Career Exploration, Passion, Creative Direction, Unconventional Career Path, Entrepreneurial Spirit
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Jarred Raissen
Creative Director
EY
The University of Michigan, Ross School of Business - 2015
N/A
Business Management & Admin
Consulting & Related Professional Services
Communication and Marketing
First Generation College Student
Video Highlights
1. Jarred's career path was non-traditional, highlighting that a specific academic path isn't always necessary for a creative career.
2. He emphasizes the importance of following one's passions and proactively developing relevant skills, such as through marketing and consumer behavior courses.
3. Jarred's experience shows that creating your own role and defining your career path within an organization is possible with passion and support from the company
Transcript
Could you walk me through your YouTube experience, starting with your time in college? Please include any internships or jobs you had before your current role.
My career path has been a little bit non-traditional, and that's what I love the most about it as a creative director. There isn't really a set path you study in school to become one.
It's about following passion. So, in my undergrad studies at the University of Michigan, I was in the business school. There was not a clear, direct path for marketing or creative.
I did as much study and learning as I could in classes like marketing, intro to advertising, and intro to consumer behavior. I developed and honed those passions and skills until I got into the world of consulting at EY.
The role of creative director didn't exist when I quote unquote gave it to myself. I decided that if I was going to swim against the current, I would do it as effectively and with as much gusto as possible. I started to define what I wanted in my role and career.
I'm lucky that I found support within an organization, married with my passion, that allowed me to do that.
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