What A Founder At The Sun Cycle Wishes They Had Known Before Entering The Entrepreneurship Industry
Jared, Founder at The Sun Cycle, emphasizes the critical, often overlooked, role of sales in the industry, stating that "at the end of the day, you need sales and you need to get new customers in through the door every single day." Consistent content creation and customer acquisition are key to success, especially for new businesses, a lesson learned through experience.
Sales, Entrepreneurship, Marketing, Customer Acquisition, Social Media Marketing
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Jared Sklar
Founder
The Sun Cycle
Western Michigan University 2013
NA
Business Management & Admin, Finance
Sports & Fitness
Entrepreneurship and Business Owner
None Applicable
Video Highlights
1. Sales are essential for success in this industry, even when focused on making a positive impact.
2. Consistent content creation for social media is crucial for attracting and retaining customers.
3. New businesses in this industry need a constant flow of new customers to survive and thrive.
Transcript
What have you learned about this role that you wish someone had told you before you entered the industry?
Absolutely. This industry, just like any other, is driven by sales. We're leaving an impact on people's lives every single day and helping them, which is goal number one.
But at the end of the day, you need sales and to get new customers in the door every day. Otherwise, it's very easy to sputter out, especially for a new business.
Making sure that you're always getting content for social media and putting out fresh, new ideas is really important to attract new customers. This includes getting sales, bringing new people in, and keeping them on a consistent basis.
Advizer Personal Links
Thesuncycle.com,
Instagram - @TheSunCycle,
@sklartacus