A Day In The Life of a Founder at The Sun Cycle
Jared, The Sun Cycle's founder, wears "a lot of different hats," juggling roles as lead instructor, setup team head, marketing manager (handling social media and SEO), and financial planner, constantly developing new classes while ensuring smooth operations and growth. This multifaceted approach showcases the diverse demands of building a small business from the ground up, highlighting the importance of consistent content creation and accurate financial forecasting for attracting new clients.
Entrepreneurship, Small Business Management, Marketing, Financial Management, Instructional Design
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Jared Sklar
Founder
The Sun Cycle
Western Michigan University 2013
NA
Business Management & Admin, Finance
Sports & Fitness
Entrepreneurship and Business Owner
None Applicable
Video Highlights
1. The founder's day involves diverse roles: lead instructor, overseeing equipment, and managing marketing and social media.
2. A critical aspect is maintaining the company's online presence through social media and SEO for growth.
3. Financial planning and sales are also key responsibilities, focusing on meeting projections and attracting new clients.
Transcript
What does a day in the life of a founder of the Sun Cycle look like?
Absolutely. Echoing what I covered in the last question, I wear a lot of different hats. As the lead instructor, it's my responsibility to ensure my classes are up to par.
I'm constantly developing and creating new classes for myself and the other instructors. I also head up the setup team, responsible for making sure all the bikes are in working order and ready for each class on the beach.
From the marketing end, I'm responsible for all social media. My day-to-day involves capturing content. Being a small business, social media and SEO are crucial for our company's growth.
Collecting content to post to our social media handles is really important. From a financial aspect, I focus on hitting our projections regarding class sizes and ensuring our forecasts are correct. Attracting new riders on a day-to-day basis is also a key focus from a sales perspective.
Advizer Personal Links
Thesuncycle.com,
Instagram - @TheSunCycle,
@sklartacus