College Experiences That Helped a Founder at The Sun Cycle Succeed
Jared's atypical undergraduate major in sales and finance, combined with an SEO internship, proved unexpectedly valuable in launching The Sun Cycle. The experience in these three areas—"sales experience, finance experience, and that sort of like SEO marketing experience"—provided a strong foundation for wearing "all these different hats" required to successfully establish and grow the company.
Sales, Finance, SEO, Small Business, Entrepreneurship
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Jared Sklar
Founder
The Sun Cycle
Western Michigan University 2013
NA
Business Management & Admin, Finance
Sports & Fitness
Entrepreneurship and Business Owner
None Applicable
Video Highlights
1. Major in sales and finance to build a strong foundation for small business.
2. Gain SEO experience through internships to enhance marketing skills.
3. Combine sales, finance, and marketing expertise to launch and grow a company like Sun Cycle.
Transcript
What did you do in undergrad to set you up for success in your career?
It's interesting because I took an atypical route. Majoring in sales and finance, two areas very important to any small business, really set me up for success. Having that SEO background with my internship also contributed.
As I mentioned, I wear many different hats. Being able to lean on my sales, finance, and SEO marketing experience has really benefited me over the last year. It's helped me get my company off the ground, bring in new clients and riders, and ensure we're meeting all our forecasts.
At the time, I had no idea I'd be going down this route. But looking back, all these different steps have benefited me over the past year in the launch of Sun Cycle.
Advizer Personal Links
Thesuncycle.com,
Instagram - @TheSunCycle,
@sklartacus