A Day In The Life Of A Chief Marketing Officer At Lost Abroad
Jack's day-to-day role at Lost Abroad involves constantly analyzing marketing data—for example, "dropping the cost [per click] was a result of" A/B testing Instagram ads—and solving problems to improve conversion rates. This includes creating content like TikTok videos and blog posts, highlighting a dynamic and problem-solving-oriented career requiring constant adaptation and responsibility.
Marketing, Problem-Solving, Data Analysis, Entrepreneurship, Digital Marketing
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
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Traits
Jack (Xinkang) Du
Co-Founder, Principal Educator/Chief Education Officer, CMO
Lost Abroad (lostabroadgame.com)
Victoria University of Wellington, New Zealand. 2009
Bachelor of Science with Honors (Master's equivalent in commonwealth countries): marine biology and quantitative genetics/marine biology, 2012; Graduate Diploma of Teaching, 2015, both are from Victoria University of Wellington, New Zealand. MBA from UCLA Anderson School of Management, 2022
Business Management & Admin
Education
Entrepreneurship and Business Owner
International Student, Honors Student, Scholarship Recipient, Took Out Loans, Immigrant
Video Highlights
1. Jack's day involves a lot of marketing initiatives, including analyzing marketing statistics to identify and solve problems (e.g., optimizing Instagram ad costs and conversion rates).
2. He uses A/B testing to improve ad performance, exploring strategies like targeting different user groups and increasing referrals from existing users.
3. His role also includes content creation (TikTok videos, blog posts, website tweaks) to enhance user engagement and conversion, highlighting the dynamic and problem-solving nature of his work.
Transcript
What does a day in the life of your role look like?
I do a lot of marketing initiatives, and that varies day-to-day. For example, I'll go over the marketing stats in the morning to identify problems to solve.
For instance, the cost per click on our Instagram is about 19 cents right now, which is really good. It hasn't always been this way; back in the day, it was 50 cents.
I created different versions of Instagram ads and tried putting them in front of different people to compare and optimize. Dropping the cost was a result of that.
Conversion hasn't always been fantastic either. We've been paying users to visit our website, but not all of them download our game. So, maybe we can increase referrals from existing users or find users with similar profiles and interests.
It's about identifying problems and finding ways to solve them. I also make TikToks and tweak the website to make it convert a bit more and be more enjoyable for people to look at. I also write blog posts.
It really depends on the problems we identify. This is the kind of job for people who love problem-solving and don't like doing the same thing every day.
You're also responsible for things because the team is small. If you slack off, things don't get done. So there's a lot of responsibility involved too.