Main Responsibilities of a Director of Product Marketing at OpalAi
Irina's role as Director of Product Marketing at the newly established OpalAi involved "starting from scratch," encompassing responsibilities such as identifying key customer segments, developing a product-market fit strategy, and building the company brand through website redesign and marketing materials creation. This highlights the significant contribution Irina made to the company's early development, including "identifying new customer leads and converting them to real paying customers," and establishing CRM systems.
Product Marketing, Customer Relationship Management, Brand Building, Market Strategy, Lead Generation
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Irina Bonge
Director of Product Marketing
OpalAi
Higher School of Economics
UCLA Anderson School of Management - MBA
Ethnic & Related Studies
Energy & Utilities
Communication and Marketing
None Applicable
Video Highlights
1. Building product-market fit strategy for key customer segments
2. Identifying new customer leads and converting them into paying customers
3. Setting up CRM systems and building the company brand (website redesign and marketing materials)
Transcript
What are your main responsibilities within your current role?
When I joined the newly established company, I was pretty much starting from scratch. I was identifying key customer segments and building a product-market fit strategy for those segments.
I was also working a lot on identifying new customer leads and how to convert them to paying customers. This included setting up CRM systems for managing customer relations and building the company's overall brand. I also redesigned the website and built marketing materials.
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