Career Path of a Business Owner as a Small Business Owner
Howard's career journey began with a chemical engineering degree from Georgia Tech, but a lack of excitement in the field and a post-college move to Los Angeles for a sales job ("my worst nightmare") led to unexpected growth in interpersonal skills and self-awareness. This ultimately culminated in their current role as a business owner, coaching Asian Americans on emotional intelligence, fueled by a period of self-reflection during COVID and a desire to address "men's mental health advocacy" within their community.
Career Exploration, Overcoming Challenges, Career Development, Communication, Resilience
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Howard Zuo
Business Owner
Small Business Owner
Georgia Institute of Technology, 2011
N/A
Engineering - Chemical
Aerospace, Aviation & Defense, Coaching, Speaking & Writing
Entrepreneurship and Business Owner
None Applicable
Video Highlights
1. Overcame initial career uncertainty: Despite starting in chemical engineering, Howard realized it wasn't the right fit and pivoted to sales, demonstrating adaptability and the willingness to explore different career paths. This highlights the importance of self-reflection and identifying what truly excites you professionally.
2. Gained valuable experience in diverse fields: His journey included roles in sales engineering, aerospace defense, IT, and product lifecycle management (PLM), showcasing the benefit of gaining experience in various sectors to discover your strengths and interests. This emphasizes the value of exploring different career options and building a diverse skill set.
3. Successfully transitioned into entrepreneurship: After gaining significant professional experience, Howard transitioned into entrepreneurship by establishing a coaching business focused on emotional intelligence, especially within the Asian American community. This illustrates the possibility of leveraging acquired skills and passions to start one's own venture and create a meaningful career path.
Transcript
Could you walk me through your career path, starting with your experiences in college? Did you have any internships or jobs before your current role?
In college, I studied chemical engineering at Georgia Tech. About three years in, I realized it wasn't the career for me. This was in the early 2010s, and the economy wasn't doing well. The main fields for chemical engineers, like oil and gas or pharmaceuticals, didn't excite me.
During college, I had an internship at Coca-Cola doing beverage quality and also worked as a research assistant. It's difficult to start a career path and then realize it's not what you want. I pushed through, though, figuring I might as well get the degree and figure things out afterward. I also had a girlfriend at the time and wanted to present myself well.
A major experience that changed my trajectory was breaking up with that girlfriend. Without that relationship, I wasn't geographically confined, so I moved to Los Angeles for a sales engineering job. As an awkward, introverted engineer, the idea of talking to people and convincing them to give me money felt like my worst nightmare.
However, it was one of the most important experiences of my life. It taught me how to interact with people, sell myself, and build relationships. I learned that while professional connections are important, repeat business is built on personal relationships.
Eventually, I realized I couldn't do sales for the rest of my life and left that position, enjoying a period of unemployment. I was motivated to make more money, especially with another girlfriend at the time and my parents on the East Coast. This pushed me to find a job in aerospace defense, working for Northrop Grumman in air quality.
A couple of years in, I was asked to work in an analyst position, representing the quality organization for a project. I found it to be a nice change, working indoors and in air conditioning, which was better than the manufacturing floor. I did that for a little over a year, maybe close to two.
Then, the IT team I was working with for software deployment asked if I wanted to join their group. They offered more money, and I had peers I really liked working with, so it was a good move. After a couple of years in IT, I left to work for another company as an administrator for a system called PLM, Product Lifecycle Management.
This software tracks products from their initial ideation through manufacturing. I managed that software for at least two to three years at my next company. Then, during Covid, around 2020, I was contacted about a job with a furniture company based in Texas.
I accepted because I could work remotely and received a pay bump. During Covid, I had a lot of time to think, which was a critical experience for me. I realized I was content with my career, but not truly happy.
So, I did something quite unconventional: I started my own business. I began coaching Asian Americans on emotional intelligence. I had spent time working on this for myself and recognized that my community needed that healing and growth.
Now, I own my business, working with individuals, groups, and organizations. I focus on bringing this work to people at the intersection of Asian and Western cultures, particularly advocating for men's mental health. I also aim to challenge traditional cultural norms that can be valuable but also hold people back. And that brings me to today.
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