A Day In The Life Of A Vice President Original Content And Business Affairs At ESPN And Disney
Heather's role as Vice President of Original Content and Business Affairs at ESPN and Disney involves diverse responsibilities, including "deal negotiation" and "business operations" for original content, encompassing everything from production efficiency to audience engagement. The overarching goal, reflected in the company's "fan first" mission, is to constantly create "exciting and engaging" original content that expands their reach and strengthens connection with viewers.
Negotiation, Business Operations, Teamwork, Executive/Leadership, Content Creation
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Heather Anderson
Vice President, Original Content and Business Affairs
ESPN and The Walt Disney Company
UC Berkeley
UCLA School of Law - JD
Ethnic & Related Studies, Political Science, American Studies
Arts, Entertainment & Media, Law
Business Strategy
Took Out Loans, Worked 20+ Hours in School
Video Highlights
1. Heather's day-to-day work involves deal negotiation and business operations for original content, including improving efficiency in production and post-production processes.
2. Her team focuses on making the job smoother for everyone involved and exploring new opportunities to engage fans.
3. ESPN's mission is 'fan first', and all decisions consider how to best serve and excite their audience with engaging content beyond live sports and league-owned material
Transcript
What does a day in the life of a Vice President of Original Content and Business Affairs look like?
No two days are the exact same. I have an amazing team of nine people.
We handle everything from deal negotiations to business operations for the original content team. This includes thinking about how we can operate more efficiently as a business with respect to our productions, post-production, and everything that goes through distribution. We also focus on expanding our business and engaging with our audience in deeper, more meaningful ways.
My business affairs team focuses on deal negotiations for original content and the documentaries we create, negotiating business terms. The business operations team under me works daily to make everyone's job smoother. They also identify areas of opportunity that we haven't launched into yet and would be fun and engaging for our fans.
Our company is fan-first. Every day, we focus on how we can serve our fans anytime, anywhere. That's our mission statement, and it's part of everyone's daily responsibilities.
This applies to the original content we create that isn't live sports or league-owned. We're always asking how we can make those projects exciting and engaging for our fans.
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