Main Responsibilities of a Chief Growth Officer at Switchboard
As Chief Growth Officer at Switchboard, responsibilities are varied given the startup environment and position's focus on driving growth of the platform through spearheading marketing and managing "collaborations and partnerships with organizations," leveraging career pivots in media, sales, tech, and the nonprofit world. Position requires a main media presence as an "external and outbound person" to build new relationships and manage existing relationships to drive product improvement.
Leadership, Partnerships, Marketing, Growth Strategy, Career Transitions
Advizer Information
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Heather Trumpfheller
Chief Growth Officer
Switchboard -- https://globalswitchboard.io/
University of Missouri
Creative Writing, Journalism
Technology
Sales and Client Management
Honors Student, Greek Life Member
Video Highlights
1. Wearing multiple hats in a startup: As a Chief Growth Officer in a startup, the role involves wearing many hats, which means handling diverse responsibilities and tasks.
2. Building and managing relationships: A key responsibility is to build new relationships and manage existing partnerships with various organizations to grow the platform.
3. Spearheading marketing and storytelling: The role involves leading the marketing efforts and crafting compelling stories and testimonials to drive growth and product improvement.
Transcript
What are your main responsibilities within your role?
As Chief Growth Officer in a startup, you wear many hats. There's a lot to do in that environment, which is common in the startup world.
A little backstory about me: I quit my job in December 2023. I had been at a tech consulting company for a decade and wanted to figure out my next steps.
I had several career pivots before that. I was a journalist, then worked in public relations, and in recruiting and sales at a tech company. I also ran a nonprofit called Austin Women in Technology, which is a networking organization for women in tech.
I wanted to apply my experience from all these pivots, including media and journalism, recruiting and sales, the technology sector, and the nonprofit world. That’s essentially what I tied together.
At the startup, I get to wear many hats as Chief Growth Officer. I oversee collaborations and partnerships with organizations. Our startup is a platform, and we have different channels and partner organizations.
I build new relationships and manage existing ones. I'm also spearheading marketing, storytelling, and testimonials for the platform, which drive growth and product improvement. Essentially, I'm the main media presence, the external and outbound person driving growth for the platform.