A Day In The Life Of A Chief Growth Officer At Switchboard
A Chief Growth Officer's day at a startup like Switchboard is dynamic and varies depending on the ebb and flow of supply and demand. Much of the role revolves around sales and marketing activities like meeting with partners, doing platform demos, attending conferences, networking, recording videos, and "telling the story of how the platform's working" through testimonials on social media and newsletters, a stark contrast to the more routine days experienced in previous tech consulting roles.
Startup Life, Sales and Marketing, Partnerships, Storytelling, Executive/Leadership
Advizer Information
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Job Title
Company
Undergrad
Grad Programs
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Heather Trumpfheller
Chief Growth Officer
Switchboard -- https://globalswitchboard.io/
University of Missouri
Creative Writing, Journalism
Technology
Sales and Client Management
Honors Student, Greek Life Member
Video Highlights
1. Day-to-day life at a startup is different every day, offering a dynamic and challenging environment, a stark contrast to more static roles in established companies.
2. A Chief Growth Officer's role involves a mix of sales, marketing, and partnership development, including demos, conferences, networking, media engagement, and content creation.
3. A significant part of the role is focused on storytelling, communicating the value and impact of the platform through testimonials on social media and in newsletters.
Transcript
What does a day in the life of a chief growth officer look like?
The day-to-day life at a startup is different every day, which is honestly one of the pros of being at a startup. That was something that I was really excited about. I had been at a tech consulting company for 10 years, and I felt like a lot of my day-to-day was the same. I was ready for a new challenge, and so that's how I pivoted into the startup world.
As a result, though, we are a little bit more reactive in our day, especially me as the Chief Growth Officer. It kind of depends on where our supply and demand comes from.
I meet with existing and potential partners. I do a lot of demos of our platform, attend a lot of conferences, and do a lot of networking on behalf of the organization. I'm recording videos and having media outlet conversations, so it's a lot of sales and marketing.
But I get to tell a lot of the testimonials on social media and in the newsletters. So a lot of the day-to-day is really just telling the story of how our platform's working.