Most Important Skills for a President at Nature's Wild Berry
Hank, Nature's Wild Berry President, emphasizes a service-oriented approach, stating "coming from a place of service" is key, alongside strong sales skills, work ethic, and the ability to build trust and value for the product. The capacity to persevere despite rejection, using doubt as motivation to achieve a vision others may not share, is also crucial to Hank's success.
Sales, Service, Communication, Work ethic, Resilience
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Hank Watt
President
Nature's Wild Berry
Arizona State University (ASU) - W. P. Carey
NA
Business & Related, Finance
Consumer Packaged Goods (CPG), Food, Beverages & Alcohol
Strategic Management and Executive
Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School
Video Highlights
1. Service-oriented approach: Prioritize understanding customer needs and building relationships to ensure they want to share your product or service.
2. Sales skills: Master the art of sales, including creating urgency, demonstrating value, and building trust with potential clients.
3. Resilience and perseverance: Develop the ability to handle rejection, maintain motivation despite setbacks, and stay focused on long-term goals. Don't be discouraged by those who doubt your vision; use their skepticism as fuel to prove them wrong.
Transcript
What skills are most important for a job like yours?
I touched on it a little bit before: service. Coming from a place of service, beginning with the end in mind is a sales thing. You need to understand that the person you're talking with is going to want to share your good or service with other people. How are you going to make that happen? You work backward.
They're going to thank you. Before that, after they thank you, they're going to experience your product. They're going to have a little delay in doing it because they don't understand the importance or value that you bring to the table. Before that, it might be an introduction, so it's not cold, or maybe it'll be a totally cold introduction.
You have to be willing to accept that a lot of people are going to say no to you, especially in the beginning. You have to look for people that doubt you. I think you can use that as a challenge for yourself. Don't feel bad if your friends, family members, or strangers laugh at your idea; that should be motivation.
A lot of people, by definition, can't have the vision that you have, so make sure that you keep your eye on the ball and have the end in mind. Come from a place of service. I rely heavily on my service and sales skills, and work ethic. Obviously, my best friend, Julian, has one of the best work ethics. That's one of the reasons why I chose him to be my co-founder.
Everyone has their own thing, but for me, it's a lot of follow-up. It's coming from a place of service, and then making sure that I'm creating urgency, building value, and having a product that they like and trust, and being someone that they like and trust.
Advizer Personal Links
Linktr.ee/natureswildberry