Main Responsibilities of a President at Nature's Wild Berry
Hank, Nature's Wild Berry's President, focuses on "generating demand" through sales, marketing, and public speaking, while co-founder Juliano handles operations and supply, a crucial balance for a "blue ocean" business creating both supply and demand simultaneously. The company's success is attributed to word-of-mouth marketing stemming from a positive customer experience, from initial awareness to product delivery, illustrating the importance of teamwork and relentless effort in building a thriving business.
Sales, Marketing, Public Speaking, Entrepreneurship, Teamwork
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Hank Watt
President
Nature's Wild Berry
Arizona State University (ASU) - W. P. Carey
NA
Business & Related, Finance
Consumer Packaged Goods (CPG), Food, Beverages & Alcohol
Strategic Management and Executive
Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School
Video Highlights
1. Hank's main responsibilities include sales, marketing, outreach, public speaking, and raising awareness to generate demand for Nature's Wild Berry products.
2. He emphasizes the importance of a balance between generating demand (his role) and ensuring supply (his co-founder's role) to avoid issues with consistently high demand.
3. Hank highlights the significance of word-of-mouth marketing and providing an excellent customer experience throughout the entire purchasing process, emphasizing gratitude to his co-founder and team.
Transcript
What are your main responsibilities within your current role?
I'm blessed and lucky enough to have my best friend as my co-founder. He handles everything he excels in, and I handle what I excel in. We complement each other really well.
My role involves sales, marketing, outreach, public speaking, and raising awareness. Essentially, I generate the demand. My co-founder, Juliano, generates the supply.
He's our operations guy. He ensures that if a celebrity like Justin Bieber posts about us, we don't sell out. Having both these functions working is critical, especially when you're creating a new category.
It's especially important for us because we're creating both supply and demand simultaneously. People say selling out is a good problem to have, but selling out repeatedly is a glaring issue.
Customers want to give you their money, and you can't accept it. That's not good. You don't want to keep people waiting; you want to provide an amazing experience from the moment they hear about your product.
This includes the entire process from ordering and delivery to unboxing and the first time they try it. All of this leads to word-of-mouth marketing, which is invaluable.
Word-of-mouth marketing is something you can't truly buy; it has to be earned through positive experiences. Customers need reasons to share your product with their friends and family.
I believe our success is mainly due to word-of-mouth. I thank Juliano every day and tell him I can't do this without him.
Be very grateful and show appreciation to your co-founders and teammates. Know your role, stay in your lane, and do the best you can. Being unrelenting in this way means no one can stop you.
Advizer Personal Links
Linktr.ee/natureswildberry